Labels are an important part of product packaging. It is not going to be an exaggeration if we opine labels are the heart & soul of the product package. If the product is something like food or medicine or a chemical product, label design is thereby an essential part of the company's marketing efforts. The market is full of varieties of consumers & all of them have a different style of shopping & choosing products.
The choice depends on a range of factors like interpersonal choices, economic level & several product choices available. The one thing that does not change is the label design & overall approach of bottle label printing. Consumers won't even think of purchasing a product that is packaged lavishly but has no package. Let us continue our discussion more & get more insight.
What does label design mean to the consumers?
Consumers are the main target for any product. So it is really necessary to understand each & everything related to a product from consumers viewpoint. Bottle Labels play a vital role in making or breaking a product's image in the market. To understand the need and viability of a particular product we need to witness & analyze it from the consumer's angle.
Labels assure customers about the product Quality-
- From the point of view of a consumer what is outside the package is the clear rectification of what exactly is in the interiors.
- If the company fails to cater to quality labels, it certainly fails at convincing the customer that the package contains the quality of the product.
- In addition to your package design if you are investing in proper label design one can attract customers at buying your product.
- The label allows the information about the product as well as the producer & the customer.
Labels allow product to stand out in the crowd-
Without a custom label, a product will have no identity!! Why would customers buy anything which has no major identity of itself? The customer does not use a label just to analyze the product's quality. They also use it to identify a particular product.
Imagine a store full of toothpaste without any label. Now the question is, how will a particular customer know which paste belongs to which brand. Labels establish the identity of the product. As a customer visits a store after using a certain product & sees that product in the store one feels connected to it as she recognizes the product. The label makes a product distinct from the competitor at the same time making it get recognized by the customers.
Labels allow safety for a product-
Labels are part of packing that allows customers all relevant information. As a customer picks up a product from a store shelf & finds no major description, or if there is no custom print stickers they won’t feel safe. Many of us are allergic & if we do not get proper information we are not satisfied.
If labels are so important, do not ignore the designing part. Get your label designed by a professional & let your product get a better stand position in the market.Posted on 14th Jun, 2021